Rational Imitation

A great way to learn about the world is by taking the lead from others. If you are in another country for the first time and are unsure of the proper way to eat an unfamiliar food, you will probably look around to see what other people are doing. For ... Read more »

Untitled by J Scott

Naive Realism

Why is it so frustrating when someone disagrees with you? Often because YOU KNOW that you’re right and the other person is wrong. Or at least you’re sure that you’re more informed. If only everyone could understand the world the way you do, things would run a ... Read more »

Untitled by Logan Campbell

The Fundamental Attribution Error

It’s just one of those days. You’re running late, preoccupied by a big presentation you have to give, and trying to coordinate dinner plans with your relatives visiting town. Although your commute is usually easy, today you’re distracted. You start to cross the street when… BEEP! A ... Read more »

Memorable guy on bike

The Availability Heuristic

How do we estimate frequency in the world? A quick strategy, known as the availability heuristic, is to think about how easy it is to generate examples of the event in question. For instance, you can quickly evaluate that it is more common for restaurants to offer coffee than Brussels ... Read more »

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Greatest Hits


Thinking At The Margin: what to do when you drop your piggy bank in the middle of the forest.

Strategy and Backward Induction: how to win a week of lunches from your unsuspecting colleagues.

What is Multiple Imputation?: when statisticians turn into detectives.

On Shuttle Drivers, Chocolate and NP Completeness: a deliciously difficult problem in computer science.

Rest and Digest vs Fight or Flight: how your body (and medications) help with fighting tigers.

Sites we like


William Shaw, writing about Politics, Theatre, Sci-fi… Mainly Sci-fi.

Better Explained, for maths explanations that click.

Science Non Fiction, a graduate student perspective on science in the news and in our lives.

Clearer Thinking, learn to think more clearly and make better decisions.

EconScribe.org, working to improve the quality of research communications.

Jess Whittlestone, a blog about decision making and behavioural science.